Much of the time, buying LEDs online isn’t so much a walk in the park as it is an expedition through the jungle. There are numerous competing brands in a poorly standardized market, making it hard for customers to understand which to choose. To help clarify the situation, here are the main LED lighting properties to consider when comparing LED strip lights. Lumens The measure of lumens is the measure of how much “visible” light is emitted from a source. For LED strip lighting, the amount of lumens will tell you how much light will be produced. The lumen output from our LED strip lights is measured in both lumens per reel and lumens per foot. To find the total amount of lumens produced by your installation, multiply the lumens per foot by how many feet of lights you’ll be rolling out. The highest lumen output LED strip light we carry is the UltraBright™ Bright White Industrial Series strip, which emits a whooping 11,000 lumens per reel. Watts Check the wattage to find out how much energy the LED strip light you are considering will use. LEDs are a highly efficient form of lighting, but depending on the manufacturer, some chips will use less energy than others. To see how efficient any light is, divide the amount of lumens produced by the number of watts it requires (“lumens per watt”). All Flexfire LEDs strip lights are highly efficient, though our “cool” temperature (brighter) lights are generally the most efficient because they don’t require as much phosphor coating. Color Rendering Index (CRI) Not all light is made equally; some light renders color better than others. CRI, Color Rendering Index, measures how natural colors look under a light source when compared with sunlight. The index runs from 0-100, with...