As with many other businesses, the key to running a successful grocery store is to sell high quality, attractive products while maintaining low operating costs. Installing LED strip lights for commercial refrigeration and food display helps increase profit margins by increasing product appeal while also lowering operating costs. Visual merchandising is known to have a strong effect on customer buying behavior, as shown in a study published by the International Journal of Engineering Science and Innovative Technology. The study found that 85% of customers sampled felt that attractive colors and lighting make them more likely to spend more time in a store. According to the researchers, respondents mentioned that effective lighting in particular helped them to “select the right products, reduce the time wasted and to feel relaxed” during their shopping experience. If you want customers to buy food, you must make the food look appealing. Many conventional forms of artificial light fail to accurately reveal colors as they would appear under natural sunlight — but LED lighting is not a conventional source of light. LED lighting: color as it was meant to be Advances in LED technology have vastly increased the level at which LED lights can faithfully reproduce colors. Think about the decision that goes into buying a fresh mango. If the lighting source renders the colors of the fruit drab and lifeless, it’s going to be a tough sell to get customers to fork over the cash for this pricey delicacy. However, imagine those mangos under bright, natural looking, evenly distributed LED strip lights, which reproduce the fiery reds and energetic oranges in the precise manner they would be rendered by tropical daylight. LEDs also make great accent lights to spotlight high-margin fresh food displays. Adding LED lighting to fresh produce displays...