Flexfire LEDs Featured in Red Bull Wakeboard Video
Red Bull is well known for creating iconic, captivating events that promote an active, exciting lifestyle. A terrific example involved “painting with light” – using Flexfire LEDs to illuminate the actions of professional wakeboarders.
Photographer Patrick Rochon shot three Red Bull wake riders at Orlando, Florida’s OWC Cable Park as part of a photography event called Snap! Orlando. In preparation for the shoot, producer Evan Jones outfitted the wakeboards with waterproof strip lights from Flexfire LEDs. The lights were part of an intricate marriage of technology and skill, with athletes and production crew eager to create something special for Red Bull’s Illume Image Quest.
The Red Bull wakeboard video was a tremendous success, resulting in one of the most viral videos in company history.
This behind-the-scenes video offers a great look at some of the challenges the team faced, and even shows them installing our strip lights onto the boards in preparation. And of course, there are some fantastic images of the “painted” wakeboarders in action.